What is the Purpose of a Blog: Weblog and Wikis, Week 3

Like with any style or genre of writing, be it fiction or non-fiction, there needs to be a purpose. The author (writer) needs to have a clear reason for why the audience (reader) should be reading the piece of work. This holds equally true for writing blogs.

Good writers have a purpose and plan for writing, starting with the why and what.

  1. Why would someone want to read this?
  2. What will they gain from reading this?

Understanding, The Role of Purposes, is an essential part of creating a well-written piece of work. Weblogs that take into account both the authors’ and audiences’ purpose in communicating are often more successful because both the writer and the reader are satisfied after the communication process is complete. The Purdue Online Writing Lab is a great place to start developing a deeper understanding of Purposes for writing in college and in the workplace. It suggests, that writing often fills one of two broader purposes: to be informative or to be persuasive. Under each of these two broad purposes, they identify a host of more specific purposes.

Weblogs often fall into these two categories, even when a blog writing is a leisure pursuit. In turn, many would also say that a blog is thus a form of entertainment, which would be correct. After reading, the follow paragraph from the Purposes section of the Purdue Online Writing Lab, it becomes clear that reading to be entertained and reading to learn are the primary reasons for reading in general.

Authors and audiences both have a wide range of purposes for communicating. The importance of purpose in rhetorical situations cannot be overstated. It is the varied purposes of a rhetorical situation that determine how an author communicates a text and how audiences receive a text. Rhetorical situations rarely have only one purpose. Authors and audiences tend to bring their own purposes (and often multiple purposes each) to a rhetorical situation, and these purposes may conflict or complement each other depending on the efforts of both authors and audiences.


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